Every March, the Anaheim Convention Center transforms into the beating heart of the global natural and organic products industry. For the 45th consecutive year, Natural Products Expo West — produced by New Hope Network, a division of Informa Markets — returns to Southern California as the most important trade show in the natural, organic, and healthy living space. In 2026, the event runs from March 3–6, with exhibit halls open March 4–6, drawing an expected 60,000+ attendees, more than 3,000 exhibitors, and over 300 speakers from 65+ countries.

Whether you are a brand founder, retail buyer, investor, journalist, or wellness enthusiast, Expo West 2026 is the definitive gathering to discover what's next in food, beverage, supplements, beauty, and beyond.

Event Details at a Glance

The 2026 edition of Natural Products Expo West takes place at the Anaheim Convention Center, located at 800 West Katella Avenue, Anaheim, California 92802 — just steps from Disneyland Resort. The full event schedule spans four days:

  • Tuesday, March 3: Pre-show events, CPG Innovation Summit, Climate Day, Fresh Ideas Organic Marketplace, AHPA Herb Walk, Expo West Block Party
  • Wednesday, March 4: Exhibit Halls open (10 a.m. – 6 p.m.), State of Natural & Organic Keynote, Community Brunch, Evenings on the Plaza (Blind Melon)
  • Thursday, March 5: Exhibit Halls open (10 a.m. – 6 p.m.), Gary Vaynerchuk Keynote, NEXTY Awards Ceremony & Celebration, Evenings on the Plaza (Capital Cities)
  • Friday, March 6: Exhibit Halls open (10 a.m. – 2 p.m.), Closing Keynote with Dr. Jessica Knurick

Buyer-only hours — exclusive access for retail buyers before the show floor opens — will run from 9 to 10 a.m. on March 4 and 5, giving purchasing decision-makers a head start on discovering new brands before the crowds arrive.

Celebrating 45 Years of Natural Products Innovation

Expo West 2026 marks a landmark milestone: 45 years of convening the natural products industry. What began in 1981 as a modest gathering of health food pioneers has grown into a global powerhouse that shapes the trajectory of consumer packaged goods (CPG), retail strategy, and wellness culture worldwide.

"This year's Expo marks an extraordinary milestone as we celebrate 45 years of serving as the definitive hub for the natural and organic products community," said Jeff D'Entremont, Senior Vice President, Natural Products, Informa Markets. "Natural Products Expo West is more than just an event — it is the essential gathering for the CPG industry, where established and emerging brands come together to connect, innovate and lead the way forward."

To honor this anniversary, the 2026 Block Party on March 3 carries a special "Through the Decades" theme, celebrating the industry's evolution from niche health food stores to mainstream retail dominance.

Keynote Speakers: Ideas That Will Shape the Industry

The 2026 keynote lineup is among the most diverse and forward-looking in the event's history, covering everything from nutrition science to digital culture and brand strategy.

The State of Natural & Organic (March 4)

The opening keynote of the exhibit hall days, held at the Marriott Marquis Ballroom Center from 8:30 to 10 a.m., convenes industry leaders, analysts, and trend forecasters to deliver a comprehensive picture of where the natural and organic category stands — and where it is headed. Attendees will gain actionable insights on product innovation, retail dynamics, and the macro forces shaping consumer behavior in 2026.

Gary Vaynerchuk (March 5)

Entrepreneur, media personality, and marketing visionary Gary Vaynerchuk — founder of VaynerMedia and VaynerX — takes the stage on Thursday morning from 8 to 9 a.m. Known for his unfiltered perspective on brand-building in the attention economy, Vaynerchuk will address how changing patterns of consumer attention, social media culture, and digital-first storytelling are redefining brand relevance and growth strategy for CPG companies of all sizes.

Dr. Jessica Knurick, PhD (March 6)

The closing keynote features nutrition scientist Dr. Jessica Knurick, who will address evidence-based nutrition, the influence of food policy on everyday decision-making, and how brands and consumers can navigate an increasingly complex information landscape. Her session is expected to provide a grounded, science-first perspective to close out the event.

New Features for 2026

CPG Innovation Summit (March 3)

Debuting in 2026, the CPG Innovation Summit is a one-day immersive pre-show experience at the Marriott Marquis Ballroom Center, running from 8 a.m. to 5 p.m. Designed for brand founders, investors, and service providers, the summit examines AI-driven marketing operations, next-generation retail models, and impact-driven business strategy. More than 750 attendees are expected to attend this inaugural event, which also features a streamlined version of the traditional Expo West Pitch Slam — giving emerging brands a chance to compete for recognition and resources.

The Launch Pad

Housed in the Arena, The Launch Pad is a dedicated showcase for emerging brands and early-stage innovations. It is designed to give attendees direct exposure to novel product concepts and entrepreneurial talent that represent the next wave of natural products. For buyers and investors, it is an unmissable destination for discovering what is coming before it hits retail shelves.

Snack Lab

The newly introduced Snack Lab spotlights better-for-you snacking concepts that blend wellness positioning with indulgent taste profiles — a direct response to the surging consumer demand for products that do not force a trade-off between health and enjoyment.

Shark Tank Open Casting Call

In a first for Expo West, exhibitors will have the opportunity to meet the casting team behind the five-time Emmy Award-winning television show Shark Tank in person. The open casting call is exclusively available to exhibitors and offers a rare chance to pitch directly to the team that connects entrepreneurs with some of America's most prominent investors.

Beacon Discovery

Powered by SPINS data, Beacon Discovery is a cutting-edge intelligence tool available to Expo West attendees that provides actionable insights including trend analysis, show floor heat mapping, and product velocity data. It is designed to help brands and buyers make smarter, data-driven decisions both on the show floor and in the months that follow.

Key Trends to Watch on the Show Floor

New Hope Network and SPINS have identified nine major trends expected to dominate the 2026 show floor, collectively driving an estimated $343 billion in sales across the natural products industry:

  1. Regenerative Organic Certifications: Brands are reimagining everyday pantry staples with regenerative organic certifications, reflecting growing retailer and consumer demand for environmental stewardship beyond conventional organic standards.
  2. Farmer-Centric Branding: Products are increasingly highlighting the stories and practices of the farmers behind them, creating a deeper emotional connection with consumers who want to know where their food comes from.
  3. Whole Animal Utilization: The rise of nose-to-tail utilization is making waves across categories, emphasizing sustainability and waste reduction while tapping into ancestral nutrition trends.
  4. Protein Everywhere: From coffee and cookies to whey isolates and clear-protein beverages, protein continues to dominate product innovation across virtually every food and beverage category.
  5. Mood as Foundation Health: Mood and mental health are being tied to a wide range of other health benefits — weight management, brain health, sleep quality — and blended into functional beverages and supplements.
  6. Plant-Based Innovation: Improved taste, texture, and ingredient quality are giving plant-based products a renewed edge in the market after a period of consumer skepticism.
  7. Nostalgia and Simple Ingredients: Brands are leaning into recognizable, simple ingredient lists and nostalgic flavor profiles that resonate with consumers seeking comfort and transparency.
  8. Fiber-Forward Products: Fiber-rich foods — including breads, snacks, and beverages — are gaining significant traction as consumers prioritize gut health and overall digestive wellness.
  9. Cross-Category Beauty: Beauty products are expanding beyond skin health to address sleep, stress, and systemic wellness, blending supplements with cosmetics in a growing convergence of inner and outer health.

Featured Exhibitors and Retail Partners

The 2026 show floor will feature an extraordinary lineup of both established household names and emerging challenger brands. Notable exhibitors include Banza, Chobani, Chomps, Cymbiotika, Dole Packaged Foods, Goli Nutrition, Liquid I.V., MALK Organics, Organic Valley, Recess, Simple Mills, Sprout Living, and Stonyfield Organic, among thousands of others spanning food, beverage, supplements, personal care, and household products.

On the retail side, Expo West serves as the critical bridge between innovative brands and the buyers who stock America's shelves. Major retail partners attending include Amazon, Bristol Farms, Costco, Instacart, Kroger, Sprouts Farmers Market, Thrive Market, Whole Foods Market, and 7-Eleven, alongside hundreds of independent and regional retailers.

The Full Event Calendar: Don't Miss These Moments

Beyond the exhibit halls and keynotes, Expo West 2026 is packed with networking events, educational sessions, and cultural experiences that make it as much a community gathering as a trade show:

  • Climate Day (March 3): A full day of keynotes, workshops, and a Community Resource Fair focused on climate action and sustainability strategy for natural products companies.
  • Fresh Ideas Organic Marketplace (March 3): An outdoor farmers' market-style event showcasing certified organic products and the latest in organic innovation.
  • AHPA Herb Walk (March 3): A guided tour of the 26-acre botanical gardens at Fullerton Arboretum, led by renowned herbalists — a beloved annual tradition for the herbal products community.
  • Evenings on the Plaza (March 4–5): Free outdoor concerts at the Grand Plaza featuring Blind Melon (March 4) and Capital Cities (March 5).
  • An Organic Night Out (March 4): An awards dinner hosted by The Organic Center and Organic Voices celebrating the year's best in organic.
  • NEXTY Awards Ceremony (March 5): The industry's most prestigious product awards, recognizing the most progressive, impactful, and trustworthy products across 37 categories. Selected from nearly 1,000 submissions, 164 finalists will compete for recognition.
  • J.E.D.I Community Happy Hour (March 5): A networking reception focused on Justice, Equity, Diversity, and Inclusion in the natural products industry.
  • Gender Equity in Nutraceuticals Networking Event (March 4): Hosted by Women In Nutraceuticals (WIN) at the Anaheim Hilton, focused on achieving economic and societal equity in the global nutraceuticals industry.

Who Should Attend?

Expo West is open to a broad range of industry professionals. Registration is available for retailers, health practitioners, distributors, wholesalers, brokers, ingredient and raw material suppliers, manufacturers, private labelers, business service providers, investors, consultants, and media. It is not a consumer-facing event — all attendees must have a verifiable professional affiliation with the natural products industry.

For journalists and media professionals, Expo West offers one of the richest story environments in the consumer goods world: a single venue where the next major food trend, the next breakout supplement brand, and the next billion-dollar retail strategy are all happening simultaneously.

How to Register

Registration for Natural Products Expo West 2026 is open now at www.expowest.com. The event is produced by New Hope Network, a division of Informa Markets. For exhibitor inquiries, sponsorship opportunities, and media credentials, visit the official website for full details.

The Bottom Line

Natural Products Expo West 2026 is not just a trade show — it is the annual moment when the natural products industry takes stock of where it has been and collectively decides where it is going next. With a record-setting attendance projection, a landmark 45th anniversary, transformative new programming, and nine major consumer trends converging on the show floor, this year's event promises to be the most consequential Expo West in years.

For anyone with a stake in the future of food, wellness, and sustainable living, Anaheim in March is the only place to be.