Behind every story we publish is a team that believes journalism should be both rigorous and accessible. As Unhyd has grown from a media services company into a full-fledged news outlet, we wanted to pull back the curtain on how we work.
A Global, Distributed Editorial Team
Our editorial team is distributed across seven cities. This global footprint means we can cover events in real-time across every major time zone — from the Consumer Electronics Show in Las Vegas to Natural Products Expo West in Anaheim, SXSW in Austin, and Art Basel in Miami.
Embedded Journalism: Our Approach
We approach every event with what we call "embedded journalism." Rather than relying on press releases and livestreams, our reporters are on the ground — walking exhibition floors, attending private demos, and conducting one-on-one interviews with founders and executives.
What Makes Unhyd Unique
What makes Unhyd unique is our dual identity. We're journalists who understand the media landscape from the inside — because we also help brands navigate it through our PR, advertising, and performance services. This perspective informs our coverage of topics like the creator economy and direct-to-consumer brand strategy.
Our Editorial Standards
- On-the-ground reporting: We attend the events we cover
- Source diversity: We interview founders, executives, researchers, and consumers
- No pay-to-play: Editorial coverage is never influenced by advertising relationships
- Corrections policy: Errors are corrected promptly and transparently
